Lagardère Advertising

Lagardère Advertising - Marketinghttp://www.lagardere-advertising.comRSS MarketingINCREDIBLE PERFORMANCE FROM ELLE USAhttp://www.lagardere-advertising.com/News/Marketing/INCREDIBLE-PERFORMANCE-FROM-ELLE-USA New readership figures show that ELLE USA has achieved the highest evolution by far in its competitive set. With an evolution of 18.4%, ELLE has gained 952 000 readers in the space of a year, bringing its total readership to 6 123 000! Source: MRI Spring 2010 vs. MRI Spring 2009 BE FRANCE PROVES ITS SUCCESShttp://www.lagardere-advertising.com/News/Marketing/BE-FRANCE-PROVES-ITS-SUCCESS Be, Lagardère Active’s first 360° global media brand launched in March 2010, confirms its success as an upscale generational multi-media brand aimed at young thirty-somethings with results in keeping with the brand’s original objectives. At the end of May, after 11 issues, Be achieved an average French Paid Circulation of 171 521 copies (Source: OJD March-April-May 2010) surpassing their original target of on average 160 000 copies per year. The number of advertising pages, which amounted to 203 pages in the first 11 issues, is in line with expectations and includes a diverse range of advertisers. The website be.com attracted 455 000 unique visitors (Source: Nielsen NetRatings) and 2.5 million page views (Source Médiamétrie Estat May 2010) in April 2010. The brand-new series "Welcome to the Hive" which is broadcast every Friday night on June TV and then repeated on the be.com website, is the first series which invites you behind the scenes of a press title. Currently lasting 6 minutes, the format will change in September to a 26 minute program. Finally, the iPhone application, which plays its role as a permanent link with the community, has enjoyed 1 million page views (Source: Google Analytics June 2010) and 23 500 downloads (Source: Editor) since its launch. ELLE RUSSIA: THE MOST POPULAR FASHION MAGAZINE!http://www.lagardere-advertising.com/News/Marketing/ELLE-RUSSIA-THE-MOST-POPULAR-FASHION-MAGAZINE! ELLE's audience in Russia has grown to 730 940 people which is the highest result among the country's fashion magazines, according to the latest data from TNS Russia (NRS-Russia, December 2009 – April 2010). The management of ELLE and independent experts link the fast audience growth of the magazine to its successful relaunch and a vast advertising campaign which the HFS/IMG Publishing House has been conducting since November last year. «It took the new team of ELLE Russia only eight months to completely revamp the magazine, making it the most fashionable and advanced edition on the market. The stable positive audience dynamics during the last three measurement waves prove this clearly», says Natalya Shkuleva, Publisher of ELLE group. «But we are far from being self complacent. Positive changes in ELLE are taking place every month. Our fashion revolution is just beginning», Ms Shkuleva continues. As of today ELLE is the absolute leader among all fashion titles both in Moscow and Russia. Most readers in Moscow (215 970 people) also prefer ELLE to other players in the fashion segment. It's important to point out that the rate of ELLE audience growth of 19 per cent is by far faster than the 6 per cent index of average market growth. Editorial changes in ELLE allow the magazine to retain the loyal audience as well as to attract new readers who are switching over to ELLE from other editions. ELLE magazine comes out in 42 countries of the world with worldwide monthly audience of 23 million women. The magazine appeared in Russia in 1996, becoming the first international fashion title on the Russian market. For many years since its successful launch ELLE has been the leader among Russia's fashion glossies both in circulation and audience. Monthly circulation – 330 000 copies Audience – 730 940 people BE FRANCE'S IMPRESSIVE DEBUThttp://www.lagardere-advertising.com/News/Marketing/BE-FRANCE-S-IMPRESSIVE-DEBUT BE has exceeded expectations with a debut circulation of 220 460 copies! (OJD DSH March 2010) It has proved popular with its target group of upscale women in their early thirties, and has already a acquired a strong readership profile: the average age is 32 years old, 47% are from AB class households and 57% are urban (IPSOS March-April 2010). ELLE RUSSIA READERSHIP REACHES NEW HIGHS!http://www.lagardere-advertising.com/News/Marketing/ELLE-RUSSIA-READERSHIP-REACHES-NEW-HIGHS! ELLE Russia’s readership has shot up to 613, 000 readers – an amazing overall growth of 14%! Reach in Moscow alone has increased by 21%. This astonishingly rapid growth can be explained by the Russian Fashion Revolution of summer 2009, which led to a series of radical measures to improve the magazine's image and editorial standards. The new editorial team have revolutionized the structure of the magazine by introducing 15 new sections. The popular redesign has been supported by the "It's ELLE Time" marketing campaign which was launched in Moscow in November 2009 and spread throughout Russia's main cities in 2010. Source: NRS Russia Wave 2009/1 - Sept 2009 - Feb 2010 ELLE AND RED NETHERLANDShttp://www.lagardere-advertising.com/News/Marketing/ELLE-AND-RED-NETHERLANDS The latest circulation figures for ELLE HOLLAND reveal an impressive growth of +22%! ELLE has improved by an amazing 15 180 copies versus the same period in 2008 – from 70 117 copies (HOI Q4 2008) to 85 297 in 2009 (HOI Q 4 2009). This means that it overtakes Cosmopolitan, Beau Monde and Marie Claire to become the second biggest-selling upscale fashion magazine in the country! The good news is not just confined to ELLE – the circulation of RED HOLLAND has also shot up +5% to a total of 47 963 copies (HOI Q 4 2009). ELLE USA SUCCESSFUL END OF YEARhttp://www.lagardere-advertising.com/News/Marketing/ELLE-USA-SUCCESSFUL-END-OF-YEAR ELLE has solidified its position as the world’s No. 1 fashion magazine with a landmark year in the USA. Boosted by strengthening readership, circulation and online popularity, ELLE USA has thrived in 2009. By dethroning Vogue for the first time with the most advertising pages sold, ELLE now has the #1 market share over all other upscale fashion titles. <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <img src="/var/lga/storage/images/media/images/elle-usa-news-december-2009/47720-1-fre-FR/ELLE-USA-NEWS-DECEMBER-2009_large.jpg" width="360" height="270" style="border: 0px;" alt="" title="" /> </div> </div> </div> </div>ELLE GERMANY ENJOYS INCREASED CIRCULATIONhttp://www.lagardere-advertising.com/News/Marketing/ELLE-GERMANY-ENJOYS-INCREASED-CIRCULATION With an increase of almost 5%, ELLE Germany is faring well. According to the latest circulation results (PZ Online Q3 2009), Elle Germany has sold 247 238 copies, which is 11 346 more than Q3 2008's results. PARIS MATCH REACHES PREMIUM READERS!http://www.lagardere-advertising.com/News/Marketing/PARIS-MATCH-REACHES-PREMIUM-READERS! PARIS MATCH PREMIUM 2009 RESULTS PREMIUM is a new survey which aims to provide the number and profile of the high end readers of French magazines. The selection is based on their profession (executives and directors) or their income level (Top 8; more than 60 000€) PARIS MATCH REACHES PREMIUM READERS! Paris Match is the favourite magazine* of 1 065 000 PREMIUM readers (PREMIUM target: Executives, Directors, the self-employed and certain categories of the public sector and/or individuals belonging to the Top 8 affluent households) * Excluding Companies Brand Magazines – Source AudiPresse Premium 2009 Paris Match is the leader in the PREMIUM ACTIV (the most influential at work) category! It is the Number 1 Weekly News Magazine and the first choice of 466 000 ‘PREMIUM ACTIV’ Directors and Executives and 316 000 ‘PREMIUM ACTIV’ Company Executives. It is also the Number 1 magazine* for 79 000 ‘PREMIUM ACTIV’ CEO’s, CFO’s and Managing Directors * Excluding Companies Brand Magazines – Source AudiPresse Premium 2009 (PREMIUM ACTIV: Directors and Executives of Large, Medium and Small Businesses). Paris Match is also the leader in the Premium EASY (the wealthiest) category! Paris Match it the first choice of weekly news magazine in PREMIUM Easy Top 8, Top 5 and Top 2 categories. 836 000 PREMIUM EASY TOP 8 readers (Net Income > 60 K€) 520 000 PREMIUM EASY TOP 5 readers (Net Income > 75 K€) 260 000 PREMIUM EASY TOP 2 readers (Net Income > 105 K€) We are extremely pleased with our Number 1 ranking in the 2009 PREMIUM survey! ELLE QUEBEC CELEBRATES ITS 20th ANNIVERSARY THIS FALL!http://www.lagardere-advertising.com/News/Marketing/ELLE-QUEBEC-CELEBRATES-ITS-20th-ANNIVERSARY-THIS-FALL! Hurray, 2009! A remarkable year for ELLE QUEBEC; we will be celebrating our 20th anniversary this Fall! No sign of a wrinkle, an everlasting fabulous look, content that enriches and entertains and a globally prestigious publication (sustained as well by 42 other editions of ELLE across the world). This is worth celebrating! A true reflection of the latest and trendiest in fashion, beauty, and novelties, ELLE QUEBEC presents every month intelligent reports on Quebec society, surprising articles on the life of women around the world, exclusive interviews with the hottest celebrities here and abroad and reports on cultural events and upcoming stars. Plus smart tips, practical advice and great unusual finds from the editorial staff. All and all, ELLE QUEBEC fully satisfies the curiosity and appetite for learning of our faithful readers. To find out more about ELLE Quebec, please click on the ‘media information’ link. ELLE ITALY CIRCULATION INCREASE!http://www.lagardere-advertising.com/News/Marketing/ELLE-ITALY-CIRCULATION-INCREASE! ELLE Italy is still maintaining its circulation continuing into 2009. With the release of the latest ADS figures in March 2009, ELLE reports that it is maintaining its position as a leader in monthly women’s fashion magazines! ELLE has maintained 174 941 copies sold in March 2009 vs. 173 354 in the same period of 2008. ELLE UK: REINFORCING ITS FASHION AUTHORITY IN 2009!http://www.lagardere-advertising.com/News/Marketing/ELLE-UK-REINFORCING-ITS-FASHION-AUTHORITY-IN-2009! Despite Harpers Bazaar’s investment in fashion as part of their rebranding from Harpers & Queen, ELLE UK has this year managed to once again move above them and back into the No2 position in terms of fashion advertising volume. ELLE UK is now comfortably carrying more fashion advertising than Harpers Bazaar year to date (MMS Feb – Aug 09 issues) and sitting 2nd only to Vogue. This can be attributed to the strength of ELLE’s redesign which began last year and has been hugely successful with an increase of AB female readership vs. 2008. ELLE UK also has award winning editorial – with 5 design award wins this year including Art Director of the year for Marissa Bourke at the BSME Awards (British Society of Magazine Editors). Continuing into 2009, ELLE UK has many projects including the ‘London Issue’ in October, which will celebrate 25years of London Fashion week. This issue will also launch the ‘Art on the Underground’ initiative which involves 25 high profile designers to create artwork for the London Underground honouring 25 years of British fashion. If that wasn’t enough, there is still the annual ELLE Style Awards and the Editor-in-chief, Lorraine Candy, who continues to support initiatives in the industry such as ‘Fashion Fringe’ and ‘Graduate Fashion Week’. To find out more about ELLE UK, please click on the ‘media information’ link SPORT http://www.lagardere-advertising.com/News/Marketing/SPORT-STYLE-FASHION-SPECIAL-OUT-SEPTEMBER-28TH L'Equipe magazine announces its bimonthly supplement Sport & Style, with a fashion special for Autumn. <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <img src="/var/lga/storage/images/media/images/diapositive12/46185-1-fre-FR/Diapositive1_large.jpg" width="305" height="440" style="border: 0px;" alt="" title="" /> </div> </div> </div> </div> <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <img src="/var/lga/storage/images/media/images/diapositive22/46188-1-fre-FR/Diapositive2_large.jpg" width="305" height="440" style="border: 0px;" alt="" title="" /> </div> </div> </div> </div> Sport & Style presents the latest men's trends in an exciting, relevant manner to a large male audience. For the fashion special, Sport & Style will concentrate on high-end photoshoots, and the latest watches, accessories, and masculine beauty products. Sport & Style is sold as a free supplement to L'Equipe Magazine and will be available in kiosks from the 29th of September 2009. THE ASIAN LUXURY MALE FASHION NETWORK: THE ESSENTIAL GUIDE TO BE STYLISHhttp://www.lagardere-advertising.com/News/Marketing/THE-ASIAN-LUXURY-MALE-FASHION-NETWORK-THE-ESSENTIAL-GUIDE-TO-BE-STYLISH <div class="object-center"><div class="content-view-embeddedmedia"> <div class="class-image"> <div class="attribute-image"> <img src="/var/lga/storage/images/media/images/mailing/44076-1-fre-FR/Mailing_large.jpg" width="330" height="440" style="border: 0px;" alt="" title="" /> </div> </div> </div> </div>ELLE BRAZIL: IT JUST KEEPS GETTING BETTER!http://www.lagardere-advertising.com/News/Marketing/ELLE-BRAZIL-IT-JUST-KEEPS-GETTING-BETTER! ELLE Brazil has seen a strong performance in terms of both circulation and reach in comparison to 2007! ELLE Brazil’s circulation has broken the 71 000 copies sold barrier, an increase of 8% vs. IVC 2007, complemented by a double figure increase in readership, +12% vs. IPOS Marplan 2007. With the gain of +23 600 more readers, ELLE Brazil continues to extend its reach within the Brazilian market. In addition to the above, in March 2009, the magazine was redesigned to modernise and refresh the layout, enhanced by more fashion editorial pages in every issue! For more information on ELLE BRAZIL please see ‘Media Information’ link. ELLE GREECE: CIRCULATION INCREASE! http://www.lagardere-advertising.com/News/Marketing/ELLE-GREECE-CIRCULATION-INCREASE! With the publication of the new PDC circulation figures, ELLE GREECE’s circulation has reached 55 242 copies sold in 2008, a great increase of +6% vs. 2007. What's more, in the competitive Greek market, ELLE is the biggest fashion magazine in the country! ELLE GREECE has the biggest circulation amongst the fashion magazines and the largest audience with 452 000 readers each month. And there’s even more to celebrate! In 2009, ELLE GREECE will be celebrating its 20th Anniversary. For more information on this title, please contact us. ELLE CANADA: A GROWING UPSCALE READERSHIP!http://www.lagardere-advertising.com/News/Marketing/ELLE-CANADA-A-GROWING-UPSCALE-READERSHIP! In the latest PMB Spring 2009 readership figures release, the increase of +114 000 women readers is putting ELLE CANADA on par with its competitors. ELLE CANADA is the title with most upscale profile on the market, leading its competitive set. Its readers are the wealthiest (20% have an average household income of CAD $125 000 +) and the most educated (20% have a bachelors degree). ELLE CANADA has shown that it is a strong performer with its growing female readership! GERMAN CIRCULATION FIGURES PUBLISHED!http://www.lagardere-advertising.com/News/Marketing/GERMAN-CIRCULATION-FIGURES-PUBLISHED! WOHNEN & GARTEN is the star title, having seen an increase of circulation by 6.6% vs. 2007. WOHNEN & GARTEN is a premium lifestyle magazine for well-off readers, who design their surroundings actively and individually, and appreciate style at home as well as in the garden. It has a unique editorial concept in the German market, celebrating the beauty of classic style regarding living, gardening, cooking and lifestyle. With over 275 000 copies sold, the magazine continues to offer its readers a number of ideas and suggestions for stylish living at home and in the garden. All the German circulation figures have now been updated. ELLE HONG KONG : CIRCULATION INCREASE!http://www.lagardere-advertising.com/News/Marketing/ELLE-HONG-KONG-CIRCULATION-INCREASE! The release of the latest HK ABC circulation figures has revealed that ELLE Hong Kong outperformed all its competitors in 2008 to record a circulation increase of 3.8% in comparison to 2007. During a year in which all ELLE Hong Kong’s main competitors recorded falling circulation compared to 2007, ELLE Hong Kong strongly increased its circulation to extend its reach in the region. With sales averaging over 27, 200 per issue in 2008, ELLE Hong Kong continues to prove that its positive, inspirational content continues to appeal to free-spirited, independent women in Hong Kong, and all over the world. GREAT NEWS FOR RED UK!http://www.lagardere-advertising.com/News/Marketing/GREAT-NEWS-FOR-RED-UK! With the latest release of the NRS 2008 Readership figures, there has been an increase in readership of +4% for RED UK vs. 2007. With 27 000 more readers since 2007, RED UK is continuing to attract a sophisticated fashion conscious readers, who has a luxurious lifestyle. RED UK also has the greatest affinity amongst AB women aged 25 – 44 in comparison to its competitive set (InStyle, She & Vanity Fair). RED UK is positioned as a glamorous and stylish upscale magazine, yet at the same time it is an accessible, indulgent magazine for the “grown up cool”. Red fashion is effortless, stylish, optimistic, intelligent and upbeat!