http://www.lagardere-advertising.comRSS généralhttp://www.lagardere-advertising.com/News/General/ELLE-UK-WINS-ANOTHER-AWARD! <p> </p> <p> We are pleased to announce that British ELLE has won its seventh award since 2008 at the D&AD Awards 2010: the Yellow Pencil Award in Magazine & Newspaper Design/Entire Magazines for the October 2009 issue. </p> <div class="saut_ligne"><br /></div> <div class="saut_ligne"><br /></div> <div class="saut_ligne"><br /></div> <div class="saut_ligne"><br /></div> <div class="saut_ligne"><br /></div> <div class="saut_ligne"><br /></div> <p> ELLE UK's Previous Awards: </p> <ul> <li>BSME Awards, Editor of the Year 2009: ELLE's Lorraine Candy</li> <li>PPA Awards, Designer of the Year 2009: ELLE's Marissa Bourke</li> <li>BSME Awards, Art Director of the Year 2008: ELLE's Marissa Bourke</li> <li>Magazine Design & Journalism Awards, Best New Design/Redesign 2008</li> <li>Magazine Design & Journalism Awards, Best Designed Front Cover 2008</li> <li>PPA Customer Direct Awards, Off-the-page Promotion of the year 2008: ELLE's subscription team for its in-mag subscription activity</li> </ul> <p> </p> <p> </p> <p> </p> <p> </p> http://www.lagardere-advertising.com/News/General/BAIN-EXPECTS-4-GROWTH-IN-THE-LUXURY-SECTOR <p> BAIN EXPECTS +4% GROWTH IN THE LUXURY SECTOR </p> <p> Luxury buyers have shed their shame, boosting sales of pricey watches and couture items in a trend that is expected to return growth to the sector this year, after the worst year ever in 2009, analysts said.<br /> The global luxury goods market is expected to increase by +4% in 2010 to €158 billion ($214 billion), after an 8% contraction last year according to a study released by Bain & Company. "All categories are recovering after a terrible 2009," Claudia D'Arpizio, Bain's chief luxury analyst, said in a report prepared for an association of some of Italy's top luxury companies, Fondazione Altagamma. Shoes and accessories will lead the trend, growing by +5%, followed by apparel and watches and jewellery, at +4% each. Art will remain flat.<br /> The recovery is rooted in strong growth worldwide and political stability in the United States, the single largest luxury market, which has raised consumer confidence, D'Arpizio said. Other factors are an increase in international travel, and a boom in e-commerce.<br /> The wealthiest, who could have kept buying but didn't due to concerns of appearing ostentatious in the face of global economic suffering, are opening their wallets again, she said. Recovery began at the end of last year, with a better-than-expected Christmas season, and has continued into the first quarter, with strong results for publicly traded companies like LVMH, Dior Couture and Tiffany. Luxury retail stores and U.S. department stores also report positive sales.<br />Asia, especially China, will drive growth, with Japan being the only exception. Bain expects Japanese sales to shrink by 3%. Claudia D'Arpizo said the crisis has changed the market, concentrating share with larger brands who are gaining customers. She forecasts a new wave of mergers and acquisitions, as well as public offerings, all slowed by the crisis. </p> http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW <p> ABOUT ELLE ORIENTAL. </p> <p> ELLE is the world’s biggest selling fashion magazine and holds a unique position in each market. ELLE combines the qualities of the international brand with the talent and expertise of the local editorial teams. </p> <p> ELLE ORIENTAL is specially tailored to meet the needs of the Middle East and is edited in 3 languages and 4 versions: </p> <p> • French version in Lebanon with a print run of 10 000 copies<br /> • Arabic versions in the Gulf (United Arab Emirates, Kuwait, Bahrain & Qatar) and Saudi Arabia (adapted to the moral demands of the Kingdom) with a print run of 22 000 and 15 000 copies respectively.<br />• English version in United Arab Emirates with a print run of 15 000 copies </p> http://www.lagardere-advertising.com/News/General/ELLE-LAUNCHES-ELLE-EN-SCENE <p> <a href="file:///C:%5CDOCUME%7E1%5CSOPHIE%7E1.JAM%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" target="_self">ELLE has launched its music label ELLE en scène, with a series of 4 concerts in France throughout 2010. Charlie Winston opened the first ELLE en scène concert, supported by Lilly Wood and The Pricks. </a> </p> <p> <a href="file:///C:%5CDOCUME%7E1%5CSOPHIE%7E1.JAM%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" target="_self">ELLE believes in the power of music and hopes to encourage young new talent with the launch of this new music label. </a> </p> http://www.lagardere-advertising.com/News/General/ELLE-FRANCE3 <p> AWARD-WINNING CIRCULATION OJD 2010 </p> <p> ELLE, the magazine that recorded the strongest increase in number of copies sold during 2009 in the weekly Print Magazine category, has been rewarded with the OJD star award 2010. <br />ELLE is displaying record results, with a French Paid Circulation (DSH FPC 09) of 370 659 copies (+3.7% in one year), the best results achieved in over ten years. </p> <p> This basic tendency of growth is the result of a priority development strategy to increase newsstand sales, which was successfully implemented four years ago: the launch of regional editions and special themes, a change to the publication date, investment in the editorial content and the manufacturing of the magazine combined with a price decrease. <br /> </p> http://www.lagardere-advertising.com/News/General/DECORATION-OFFER <p> <a href="file:///C:%5CDOCUME%7E1%5CSOPHIE%7E1.JAM%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" target="_self">ADVERTISE IN 4 OF LAGARDERE’S TOP DECORATION TITLES</a> </p> <p> Lagardere Publicité has put together a Decoration offer exclusively for decoration advertisers, which includes advertising in 4 of its main decoration titles. </p> <p> This offer includes one page in all 4 magazines: ELLE DECORATION, Art&Décoration, Le journal de la Maison et Campagne DECORATION. <br />The net price for 1 page in each of these 4 titles is €34 000, which is a saving of 46% when compared to the basic tariff (4 colour page). </p> <p> With this powerful offer, advertisers can reach 7 317 000 readers. </p> <p> For more information, please contact your local office. <br /> </p> http://www.lagardere-advertising.com/News/General/3-ELLE-OFFER <p> DRAW ON THE POWER OF THE ELLE BRAND WITH THE "3 ELLE OFFER" </p> <p> Lagardere Publicité has decided to offer a complete “ELLE package”, drawing on the power of the ELLE brand. This “3 ELLE Offer” includes 4 colour rate pages; 2 in ELLE, 1 in ELLE Decoration and 1 in ELLE à Table. The net price for 4 pages is €57 000, which is a saving of 36.9% when compared to the basic tariff (4 colour page). </p> <p> With a combined circulation of 701 680 copies per year, these 3 ELLE magazines will enable advertisers to reach 6 055 000 readers. </p> <p> For more information, please contact your local office. </p> http://www.lagardere-advertising.com/News/General/TELE-7-JOURS <p> <a href="file:///C:%5CDOCUME%7E1%5CSOPHIE%7E1.JAM%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" target="_self">UNPRECEDENTED COVER TO MARK ITS 50th ANNIVERSARY</a> </p> <p> <a href="file:///C:%5CDOCUME%7E1%5CSOPHIE%7E1.JAM%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" target="_self">On the 29th of March, to celebrate its 50th anniversary, Télé 7 Jours, the market leader in weekly television magazines, published an unprecedented special edition cover: </a><a href="file:///C:%5CDOCUME%7E1%5CSOPHIE%7E1.JAM%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" target="_self">Johnny Hallyday in 3D!</a> </p> <p> <a href="file:///C:%5CDOCUME%7E1%5CSOPHIE%7E1.JAM%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" target="_self">Lagardère Active is very happy to announce record results for this collector’s edition. </a><br /><a href="file:///C:%5CDOCUME%7E1%5CSOPHIE%7E1.JAM%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" target="_self">Overall, the magazine sold over 698 000 copies in newsstands, with an extra 67 000 copies compared to the week before (an increase of +9.5%). Total circulation of this issue (including subscriptions) was 1 552 200 copies. This increase is big news in the television press segment which is not used to changes in circulation of this magnitude due to its loyal reader base. </a> </p> <p> <a href="file:///C:%5CDOCUME%7E1%5CSOPHIE%7E1.JAM%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" target="_self">The cover was an outstanding feature as it was the first time a press title had used this innovative interactive technique in Europe. </a><a href="file:///C:%5CDOCUME%7E1%5CSOPHIE%7E1.JAM%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" target="_self">This initiative also enjoyed great success amongst online audiences who logged on to télé7.fr in order to see this special cover (The images put on the site from the 29th of March to the 13th of April generated 509 000 Page views), as well as within media circles. </a> </p> <p> <a href="file:///C:%5CDOCUME%7E1%5CSOPHIE%7E1.JAM%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" target="_self">Télé 7 Jours, with a circulation of 1 471 593 copies (OJD 2009) is the leader in the television press segment, with a healthy lead of over 300 000 copies on its competitors. </a> </p> http://www.lagardere-advertising.com/News/General/ELLE-US <p> 25 YEARS OF FEARLESS STYLE </p> <p> ELLE US turns 25! </p> <p> The October 2010 anniversary issue will commemorate and celebrate a quarter century of fearless personal style. </p> <p> Please click on the link for more information: </p> <p> <a href="http://customshow.com/client/elle/show/sroberts/ELLE_25_v2/?set=distribute" target="_blank">http://customshow.com/client/elle/show/sroberts/ELLE_25_v2/?set=distribute</a> </p> <p> <a href="http://www.lagardere-pub.com/info/e-mailing/regie/Lagardere_Advertising/2010-05/ELLE%20US%2025th%20Birthday.pdf" target="_blank">Please see the PDF for more information.</a> </p> http://www.lagardere-advertising.com/News/General/ELLE-UK2 <p> 25 YEARS OF ELLE UK </p> <p> To celebrate 25 years of ELLE UK there will be a special anniversary issue in October 2010. </p> <p> <a href="http://www.lagardere-pub.com/info/e-mailing/regie/Lagardere_Advertising/2010-05/ELLE%20UK%2025th%20Birthday.pdf" target="_blank">Please see the PDF for more information.</a> </p> http://www.lagardere-advertising.com/News/General/PRICEMINISTER.COM <p> N° 2 E-COMMERCE SITE IN FRANCE<br />The unstoppable e-commerce site www.priceminister.com has become the N° 2 e-commerce site in France. </p> <p> With 11, 476 000 unique visits (Nielsen Net Ratings Mars 2010, the site enables users to buy and sell cultural, high-tech and fashion products as well as household items that are new or second-hand. </p> http://www.lagardere-advertising.com/News/General/ROUTARD.COM <p> ENJOYING RECORD RESULTS </p> <p> N° 1 in its segment, www.routard.com is enjoying record results of over 2.1 million unique visitors! </p> <p> Created in 2001, routard.com is the digital extension of the famous French travel guides collection "Guide du routard" which cover 140 destinations worldwide. The site offers a complete editorial content covering 200 destinations. </p> <p> </p> http://www.lagardere-advertising.com/News/General/PARISMATCH.COM <p> NUMBER OF UNIQUE VISITS SOARS </p> <p> One year after the launch of the new www.parismatch.com format, the number of visitors has increased by +72% up to 1 456 000 unique visits (Nielsen Net Ratings Mars 2010).<br />The site offers national and international news and celebrity gossip as well as detailed photo reports which have made the Paris Match magazine so successful. </p> http://www.lagardere-advertising.com/News/General/ELLEDECOR.COM <p> POINTCLICKHOME.COM RELAUNCHED AS ELLEDECOR.COM </p> <p> elledecor.com has replaced pointclickhome.com, the Lagardère website dedicated to style and decoration in the US.<br /> The new elledecor.com site offers an international vision of home design and fashion featuring personal style in every aspect of life. The website is closely linked to the magazine and attracted 474,000 unique visits by January 2010. <br />Elledecor.com is the only Elle website to be entirely dedicated to decoration. </p> http://www.lagardere-advertising.com/News/General/ELLE-WEBSITES <p> RECORD RESULTS FOR ELLE WEBSITES </p> <p> In March 2010 the Japanese website www.elle.co.jp broke through the 1.6 million unique visits and the 20 million page views barriers for the first time! The Dutch site www.elle.nl had more than 420 000 unique visits for the very first time, becoming the 2nd most visited female website in the Netherlands! The ELLE UK site www.elleuk.com saw the highest ever unique visits in March with over 350 000. In the US, www.elle.com had over 1.5 million unique visits and the Russian site www.elle.ru passed the 1 million mark. The Spanish website www.elle.es also surpassed the 15 million page views for the first time. </p> <p> With 6 million unique visits and 50 million page views (2nd highest traffic figures since its launch), the Chinese website www.ellechina.com remains the N° 1 ELLE website in terms of traffic! </p> http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW2 <p> ABOUT LAGARDERE ACTIVE’S IPHONE APPLICATIONS. </p> <p> 16 months after the launch of its first application, Lagardère Active’s iPhone applications in France total more than 3 million cumulative downloads and nearly 100 million page views just for the month of April 2010. Every month, more than 50% of iPhone users in France use at least one of Lagardère Active’s applications. </p> <p> Lagardère Active’s range of applications include a mix of free applications (Premiere, Sports.fr, RFM, Virgin Radio, Télé7, Public, Boursier.com Doctissimo, Fluctuat, Europe1 Football.fr), applications with paid-for sections (ELLE Astro, Be, Parents, Télé7Jeux-Sodoku) and fully paid-for applications (ELLE à Table). </p> <p> "The logos of our brands have appeared on the screens of iPhone users more than 3 million times. After an initial discovery and sorting phase, the use of our applications is impressive, much more so than the use of previous mobile internet. This represents a key asset for the development of our brands, whether the advertising monetization of this audience or the capacity to promote our own brands within our existing and future paid-for services on the iPhone and iPad" said Emmanuel Vacher, Director of Digital Sales and Marketing. </p> http://www.lagardere-advertising.com/News/General/DID-YOU-KNOW3 <p> ABOUT THE ELLE DECORATION NETWORK. </p> <p> The ELLE Decoration network’s 25th edition has been launched in Indonesia. <br /> With the launch of 6 editions in the last 5 years, the network now has 17 editions in Europe, 5 editions in Asia, 2 editions in America and 1 edition in Africa, making it the world’s N° 1 style magazine for the home. <br />In 2009, this powerful network had over 8.5 million readers worldwide and a yearly circulation of more than 20 million copies. </p> <p> The ELLE Decoration brand is developed through a wide range of activities: dedicated pages on the 28 ELLE websites, spin-offs, supplements, TV programs, several local events (Suite ELLE DECORATION, ELLE DECOR Caffé, Inside Design Design Amsterdam) and the ELLE DECORATION INTERNATIONAL DESIGN AWARDS (EDIDA), the worldwide annual rendezvous for world-class designers and producers which involves all the ELLE Decoration editions. </p> http://www.lagardere-advertising.com/News/General/STRATEGIC-PARTNERSHIP-SIGNED-WITH-YAHOO!-JAPAN <p> This partnership between Hachette Fujingaho (a subsidiary of Lagardère Active in Japan) and Yahoo! JAPAN aims to distribute a large array of content pulled from HFG’s brands on all of Yahoo! JAPAN ‘s vehicles, whether web-based, mobile, digital, TV, etc. </p> <p> This alliance with Japan’s leading portal and web-based search engine (200M UVs per month) provides a unique opportunity to extend the territory of Lagardère Active’s premium brands in Japan, which are leaders in the fashion and lifestyle segments: ELLE, ELLE Girl, 25 ans (a leading media brand in the luxury segment) and Men’s Club (a monthly men’s fashion magazine). Through this strategic partnership, Yahoo! JAPAN will deliver targeted high quality content from recognized brands. This alliance will provide formidable exposure for our flagship brands on the web and mobile, while significantly strengthening our capacity to monetize our content. Branded, daily updated channels are available under the Yahoo! FASHION section: - ELLE (http://fashion.yahoo.co.jp/magazine/column/elle/)<br /> - 25 ans (http://fashion.yahoo.co.jp/magazine/column/25ans/) - and Men’s Club (http://fashion.yahoo.co.jp/magazine/column/mensclub/). They provide fresh advertising opportunities thanks to the online posting of highly targeted content: fashion and beauty tips and trends, coverage of celebrities and events, street style, etc. </p> <p> The marketing of advertising space will be done by both partners: Yahoo! JAPAN for display and Hachette Fujingaho for advertorials and special operations. </p> <p> For more information, please contact Anne-Laurence Velly (velly@hfm.co.jp). </p> http://www.lagardere-advertising.com/News/General/STRATEGIC-PARTNERSHIP-SIGNED-WITH-YOUTUBE <p> Lagardère Active has signed a strategic partnership with YouTube which aims to speed up the promotion and monetization of premium video content on an international scale. </p> <p> In the coming months, Lagardère Active will make an outstanding selection of the French audiovisual library catalogue, including drama, documentaries and animation available to the YouTube community. YouTube is the world's top video website, with more than 480 million unique visitors a month (ComScore) and more than 15 million in France (Mediamétrie-NetRatings). Through the creation of branded channels, Lagardère Active will also offer a selection of programs from its TV and radio divisions, as well as premium clips from its flagship brands in the United States, the UK, France, Spain, Italy, Holland and Japan (sites such as ELLE, DigitalSpy, CarandDriver...). This agreement also includes the best of current French drama for international broadcasting to speed up exposure and generate new commercial opportunities. Broadcasting will involve the active management of Europe Images International's distribution rights (a Lagardère Active division responsible for the distribution of TV programs). </p> <p> By the summer, more than 315 hours of archive programs (full length content), <br />24 hours/month of TV programs, and 7,000 premium clips will be uploaded on YouTube. By the end of 2010, the partnership will give the community access to over 600 hours of library catalogue, 40 hours/month of TV programs and more than 10,000 premiums clips. </p> <p> For more information, please contact Grégory Dray (gregory.dray@lagardere-active.com). </p> http://www.lagardere-advertising.com/News/General/ELLE-FINLAND-LAUNCHES-ELLE-ACCESSORIES <p> ELLE Finland has launched a new brand extension, ELLE Accessories. This is the first magazine solely dedicated to accessories in Finland. <br /> ELLE Accessories introduces both International and Finnish styles and trends for the Autum. The magazine is full of fashion and shopping tips, as well as great style ideas from fashion insiders. <br /><a href="http://www.lagardere-pub.com/info/e-mailing/regie/Lagardere_Advertising/2010-05/ELLE%20FINLAND.pdf" target="_blank">Please see the PDF for more information.</a> </p>