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Dear All,
We are delighted to present our Lagardère Advertising Newsletter December 2009.
We have selected all the most recent news according to the following categories:
Figures, New Layouts/Formats, Launches, Anniversaries, Appointments, Group News and Special Advertising Operations.
This newsletter, which is also available on our website www.lagardere-advertising.com via a link in the header of our homepage, will now be coming out every 2 months.
We hope that you will find all the information included useful.
Your Lagardère Advertising team wishes you a Merry Christmas and a Happy New Year!
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FIGURES |
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ELLE FRANCE
CIRCULATION INCREASE ACCELERATES!
After having successfully implemented 3 years ago, an important development strategy to increase news-stand sales, strengthened this summer with its sale price decrease, ELLE FRANCE is continuing to go from strength to strength. The Publisher, Lagardère Active, is today enjoying these good results. Since August the 14th, when the copy price of ELLE was lowered to €2, the upscale woman’s weekly has enjoyed an average sales increase of 16%, gaining almost 25 000 copies each week. This shows that the objectives set this summer have not only been met, but they have been more than doubled. In addition, the Spécial Mode Issue, released on the 28th of August broke all previous sales records by selling over 420 000 copies!
Franck Espiasse, Editor-in Chief of ELLE commented ‘We are very pleased with these results, which have far exceeded our expectations, confirming ELLE’s leadership position and its place as the market reference for upscale women. Our strategy had the dual effect of attracting a younger target readership group and ensuring the loyalty of our readers as a direct result of the measures put in place this summer’. (Source: Publisher)
ELLE FRANCE is also the HIGH INCOME LEADER AMONG UPSALE WOMENS TITLES on Women TOP 8% revenues, TOP 5% revenues and TOP 2% revenues in France. (Source : Premium 08/09*)
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ELLE UK
INCREASING AB CLASS
ELLE UK is showing a robust +8.4% increase in AB women readership, up to 272,000.
ELLE's AB profile is outperforming Vogue’s.
(Source : NRS Jan-June 09 vs Jan - June 08)
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ELLE USA
INCREASING CIRCULATION
1 105 456 copies flew off the shelves in the 1st half of 2009,
an increase of +2.1% vs the 1st half 2008.
ELLE'ss popularity is on the rise. (Source : ABC)
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ELLE.COM
LEADING WOMENS WEBSITE IN SEPTEMBER 2009
With 1,412,000 Unique Visitors, elle.com was the most visited Women's website in the US in September, according to comscore/mediametrix.
elle.com is just ahead of its main threat glamour.com (1,387,000 U.V.).
These 2 websites have left their other competitor far behind creating a huge gap between the top 2 sites and the rest of the market : marieclaire.com (738,000 V.U.), In style (581,000 V.U.), style.com (377,000 V.U.) and harpersbazaar.com (269,000 V.U.).
These good results confirm the ELLE brand as a major player in the US digital landscape for Women.
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ELLE GERMANY
INCREASING CIRCULATION
ELLE Germany has enjoyed an increase of +4.8%, which is 247 238 copies
vs. 235 892 copies for the same period in 2008
(Source : PZ Online Q3 09 vs Q3 08)
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ELLE BELGIUM
INCREASING READERSHIP
ELLE Belgium is thriving with readership up + 2.9% to 364 200 readers, including French and Flemish language editions.
(Source : CIM 08/09 v 07/08)
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ELLE DECORATION FRANCE
INCREASING CIRCULATION FIGURES
ELLE DECORATION France is enjoying an increase in circulation, up to
194 034 copies (OJD 08-09) which is an increase of +1.2% (vs. OJD 07-08)
HIGH INCOME LEADER: An impressive N° 1 out of 95 magazines in the survey on Woman Top 2% revenues (HHI> €105 000 per year) (Source: Premium 08/09)
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ELLE DECORATION USA
INCREASING CIRCULATION
Latest circulation figures (ABC Jan-June 09) have improved by +1.1%
(vs. Jan-June 08) up to 518 874 copies.
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ELLE DECORATION BELGIUM
INCREASING READERSHIP
Readership has rocketed by +4.8%, now reaching 133 400 French-speaking readers.
(Source: CIM 08/09 vs. 07/08)
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PUBLIC FRANCE
PUBLIC DISPLAYS 5% GROWTH
Public has displayed the highest growth in the Celebrity Press segment, up by +5%
Public, the women's weekly celebrity magazine for the younger generation, edited by Lagardère Active, reached a record high in Paid French Circulation during the period July to September 2009, with 551 013 copies being sold. Up by + 5%, Public achieved the best growth figures within Celebrity Press for the summer 2009 period vs. summer 2008. Public is now the number 2 publication in its market.
It is only 21 000 copies behind the leader, and 78 000 copies ahead of the third title.
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PARIS MATCH REACHES PREMIUM READERS! PREMIUM SURVEY RESULTS 2009.
Paris Match is the favourite magazine* of 1 065 000 PREMIUM readers. (PREMIUM target: Executives, Directors, the self-employed and certain categories of the public sector and/or individuals belonging to the Top 8 affluent households) •Excluding Companies Brand Magazines (Source AudiPresse Premium 2009)
Paris Match is the leader in the PREMIUM ACTIV (the most influential at work) category.
It is the Number 1 Weekly News Magazine and the first choice of 466 000 ‘PREMIUM ACTIV’ Directors and Executives and 316 000 ‘PREMIUM ACTIV’ Company Executives.
It is also the Number 1 magazine* for 79 000 ‘PREMIUM ACTIV’ CEO’s, CFO’s and Managing Directors * Excluding Companies Brand Magazines (Source AudiPresse Premium 2009) (PREMIUM ACTIV: Directors and Executives of Large, Medium and Small Businesses).
Paris Match is also the leader in the Premium EASY (the wealthiest) category.
Paris Match it the first choice of weekly news magazine in PREMIUM Easy Top 8, Top 5 and Top 2 categories with:
836 000 PREMIUM EASY TOP 8 readers (Net Income > 60 K€)
520 000 PREMIUM EASY TOP 5 readers (Net Income > 75 K€)
260 000 PREMIUM EASY TOP 2 readers (Net Income > 105 K€)
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FRANCE: routard.com THE LEADING WEBSITE FOR TRAVELLERS
Created in 2001, routard.com is the digital extension of the famous French travel guides collection "Guide du routard" which cover 140 destinations worlwide. The site offers a complete editorial content covering 200 destinations. It was enhanced in November 2008 by a strong 2.0 dimension wich represents an active community of 100,000 travellers, 230 thematic forums and over 2,000 messages per day. The weekly Newsletter has 200,000 subscribers.
With 1,745,000 Unique Visitors for 26,4 Million Page Views, routard.com is one of the leading French websites used to plan short week-end or long distance holidays. It attracts a large part of the AB population (38 % - index 142), who are the heaviest travellers. routard.com offers advertisers related to travel and tourism, a wide range of communication opportunities from the classical formats to search solutions, proposing also special opérations (Home Page customisations, microsites, events, readers contests...) and integrated contents.
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NEW LAYOUTS / FORMATS |
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ELLE DECORATION FRANCE
NEW COVER
Since August 2009, ELLE DECORATION FRANCE has returned to its original style with a more memorable cover: White border, emphasised logo, less cluttered and more aesthetically pleasing. The aim of the new cover is to develop the collector aspect of the magazine and reinforce its leading position and unique identity.
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ELLE SWEDEN
INNOVATION
As of July 09 ELLE Sweden has introduced 2 special covers:
1 cover for newsstands and 1 special cover for subscribers.
The subscribers cover has no text on it, only the cover image making it a true collectors item.
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REVAMP : elle.fr
elle.fr has launched a more chic, more clear and more refined website.
Elle.fr is now more rooted in news and trends, with 2 main editorials: News/Society and Trends/Fashion. This new strategy is aimed at increasing the number of revisits per month, enhancing visitor loyalty and improving the site’s ranking within search engines.
The site attracted 2.4 million Unique Visitors in September 2009 and offers the best mix of quality and quantity of women aged between 25-49 + CSP index I 199.
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REVAMP: A NEW VERSION OF THE elle.ru WEBSITE
The Russian ELLE website has just been relaunched with a new look and feel. The site has more features and is more user-friendly. www.elle.ru includes fashion, beauty, shopping, celebrity gossip, love, sex and astrology.
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LAUNCHES |
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ELLE DECORATION INDONESIA
The ELLE DECO network is expanding with the arrival of ELLE DECORATION INDONESIA!
The ELLE DECO network will now have: 24 editions worldwide : 23 editions + ELLE DECORATION INDONESIA + 3 supplements : 2 in Belgium (I in French and 1 in Flemish) + 1 in Slovenia + 2 Spin-Offs : Czech Republic + Korea.
The first issue of ELLE DECORATION INDONESIA is planned for release in the first trimester of 2010. There will be 8 editions of ELLE DECORATION INDONESIA per year.
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TIJI AND GULLI EXPAND INTO RUSSIA
Surrounded by Tijink and Tijinka, the Russian versions of Tijinou and Tijibelle in France, Emmanuelle Guilbart launched the first season of Tiji and Gulli in Russia on the 12th of September.
Addressing major media and Russian policymakers, who had gathered in a fashionable Moscow restaurant for the occasion, the Director of French and International TV Activity said: ‘Over 25 years, we have developed vast experience in the arenas of …. childhood, education and family. These values seem to be the guiding values of Russian culture. I also understand that, as in France, there has been an increase in the birth rate, which is always good for our future audience figures’.
Lagardère Active is indeed on familiar territory in Russia, as through its subsidiary LARI (Lagardère Active Radio International), it operates the country’s biggest music radio station, Europa +. Together with Hachette Filipacchi Shkulev, it is the 3rd largest magazine publisher (ELLE, Psychologies and Parents) and television producer. It also distributes MEZZO, the classical music channel, and MCM which has been number 1 in Russia for almost 10 years.
Emmanuel Génin, the new Commercial Manager of French and International television activity, is confident for the future 'With the introduction of Gulli and Tiji in Russia, it is a first step. We needed to be present on the Russian market of pay television. The potential is enormous as, according to expert estimates, this will be the main market in the world in 2014, when the Winter Olympics will be held in Sochi'.
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A BRAND NEW MINISITE DEDICATED TO FASHION SHOWS ON elle.fr
The elle.fr website offers a comprehensive and very interactive coverage of the latest fashion weeks (http://fashionweek.elle.fr/).The sophisticated, impressive and innovative design enables access to all fashion shows by city or brand. On each show, users can discover photo galleries and videos. Street style pictures are also displayed per city. A special section dedicated to celebrities (“People”) offers a deep coverage of each show with numerous pictures of the celebrities who attended. Sponsored by Burberry, this minisite also includes a special section dedicated to the Burberry fashion show and the celebrities who attended.
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ELLE SHOP JAPAN
Hachette Fujingaho Co. Ltd. launched the ELLE SHOP on September the 28th 2009. This online shop offers a wide range of cutting edge and fashionable items such as clothes, bags, jewelry, shoes, lingerie and home furnishings, all produced and selected by ELLE Editors. In conjunction with ELLE Japan, each online issue enables visitors to purchace items they have seen in the ELLE magazine. The ELLE SHOP is also linked to ELLE ONLINE (www.elle.co.jp) to increase traffic to the site, which generates an average of 10,000 visitors a day.
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ANNIVERSARIES |
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ELLE NETHERLANDS CELEBRATES ITS 20th BIRTHDAY IN STYLE!
ELLE Holland’s October issue marked the magazine’s 20th anniversary,and to celebrate this special occasion, the issue was based on the theme ‘Past, Present, Future’. It looked back at important names, happenings and trends from the past 20 years of ELLE and looked ahead for upcoming talent and future fashion trends. The theme ‘Top 100 of All Time’ was the basis of this issue, including an overview of the most important fashion classics from London, Paris, New York and Milan.
The issue had six different covers featuring Dutch model Doutzen Kroes, making them true collector’s items. Excitingly, 1 magazine had a gold stiletto shoe inside it, awarding the lucky reader with designer clothes worth € 20,000, to be spent at department store Maison de Bonneterie. The extra big issue was launched with a ‘little black party’, an intimate and glamorous midsummer afternoon drinks party on the 10th of September along one of Amsterdam’s canals. The dress code was, ‘little black dress’ and ‘golden shoes’ as a nod to the shoe awarding the € 20,000 prize. A black carpet was laid out and a special surprise was arranged by Diesel: singer/songwriter Selah Sue sang to guests from a boat on the canal.
A memorable party, Happy 20th Birthday ELLE HOLLAND!
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PSYCHOLOGIES
INTERNATIONAL CELEBRATIONS IN NOVEMBER.
Psychologies Italy, the oldest of the 10 international editions, celebrated its anniversary in November!
Psychologies Italy pulled out all the stops to celebrate its 5th anniversary. There were 5 different covers, illustrating the 5 core values of Psychologies Italy; Authenticity, Creativity, Environmental Awareness, Social Involvement and Freedom, values which already attract 350,000 loyal readers each month.
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APPOINTMENTS |
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ELLE RUSSIA
NEW EDITOR IN CHIEF
As of the July 2009 issue, Yelena Anurkina joined us from her role as
Deputy Editor-in-Chief at ELLE DELUXE.
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ELLE DECORATION GERMANY
NEW EDITOR IN CHIEF
Sabine Nedelchev joined ELLE DECORATION GERMANY from ELLE GERMANY to rejuvenate the layout with her fresh and innovative ideas.
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GROUP NEWS |
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LAGARDERE ACTIVE : N° 1 FOR DECORATION MAGAZINES IN FRANCE
Leader in the Lifestyle segment with more than 10.6 million readers Lagardere Active, the N° 1 French publisher of decoration magazines, displayed today absolute power in the market, with six titles of multiple and complementary functions.
With 10.6 million readers, at the time of the last AEPM survey, 'Planet Lifestyle', which include group titles: Art&Décoration, Elle Décoration, Campagne Décoration, Le Journal de la Maison, Maison&Travaux, Mon Jardin & Ma Maison confirms its leading position in the world of decoration magazines.
The excellent results of this press family, both in audience and quantity of copies distributed, are proof of the success and good reputation of the group's brands, of the quality content of the magazines and the logic of complementarity within the 'Planète Art de Vivre'.
- Home/ Decoration Magazines : 3 Lagardère Active titles in the top 5 AEPM 2008/2009 (*)
N° 1 Art & Décoration 4 967 000 readers
N° 2 Elle Décoration 2 771 000 readers
N° 5 Le Journal de la Maison 1 350 000 readers
- 4 Lagardère Active titles in the top 5 DFP/OJD 2008/2009 (**)
N° 1 Art & Décoration 233 489 copies
N° 2 Le Journal de la Maison 177 328 copies
N° 3 Elle Décoration 171 008 copies
N° 4 Campagne Décoration 137 256 copies
- Home/ Decoration Magazines : Lagardère Active is the overall leader
- Maison & Travaux is the N° 1 read magazine with 3 810 000 readers and the N° 1 in distribution, with 162 718 copies sold (**)
(*) AEPM 2008/2009, total audience (**) DSH 2008/2009, French Paid Circulation OJD
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FRANCE: LAGARDERE ACTIVE WEBSITES SET A NEW RECORD IN USER TRAFFIC!
For the first time ever, Lagardère Active websites in France reached 46% of active Internet users (+29 vs. 2 years ago) and 16 million unique visitors in September 2009 (source: Nelson Netratings). This healthy performance ranks Lagardere Active as the 9th most visited group of websites and the 2nd largest French Media group.
Furthermore, Lagardere Publicite attracts 20 million unique visitors to its website per month and the group has built a strong position in the female, entertainment, kids, finance and news segments with 9 websites, each attracting over 1 million unique visitors in September.
Lagardere Active is :
N° 1 in the female segment with Doctissimo attracting 8,2 million UVs and Elle.fr attracting 2,4 millionUVs.
N° 2 in both the Entertainment and Kids segments with Premiere attracting 4,3 million UVs, Infobébés 1.5 million and Gulli, CanalJ and Tiji attracting more than 900K UVs.
N° 3 in the Finance segment with Boursier.com attracting 2.2 million UVs.
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SPECIAL ADVERTISING OPERATIONS |
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LAGARDERE ADVERTISING CREATES VIRTUAL BACKSTAGE WEBSITE ‘ELLE FOR MANGO’
An international tailor-made, concept was created by Lagardère Advertising for MANGO and the ELLE Network through the website mangobackstage.com which was available in 11 different countries and languages from September to November 2009.
For their Fall 2009 collection, MANGO and ELLE teamed up to create an exclusive experience through a tailor-made website (mangobackstage.com), offering readers and fashionistas a playful and original way to find their ultimate style. Visitors to the site could create their ultimate outfit among selected pieces of clothing from the new collection. They could also find out about the model wearing their outfit and get some advice and tips from an ELLE stylist on how to spice up their style. This partnership also offered the ELLE community a chance to win: 20% discount vouchers for MANGO stores and one styling session with an ELLE stylist with 150 Euros to spend in store.This was a very successful and innovative experience.
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YOUR CONTACTS WORLDWIDE
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Brazil :
Olivier CAPOULADE
ocapoulade@altinamedia.com
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Malaysia :
Esther CHIA
esther.chia@publicitas.com
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Canada :
Heidi SARAZEN
heidisarazen@hccinternationalmedia.com
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Netherlands :
Peter LANDSHEERE
peter.landsheere@publicitas.com
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China :
Wendy LIN
wendy.lin@publicitas.com.cn
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Singapore :
Hoo SIEW SAI
siew-sai.hoo@publicitas.com
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France :
Philippe LEONARD
philippe.leonard@lagardere-pub.com
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Spain :
Melinda SNIDER
msnider@hachette.es
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Germany :
Tanja SCHRADER
tanja.schrader@burda.com
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Sweden :
Karin SÖDERSTEN
karin.sodersten@lagardere.se
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Greece :
Costis FRONIMOS
c.fronimos@global-media.gr
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Switzerland :
Philippe GIRARDOT
philippe.girardot@adnative.net
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Hong kong :
Mariam WANG
mariam.wang@publicitas.com
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Thailand :
Steven FONG
steven.fong@publicitas.com
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India :
Srinivas IYER
srinivas.iyer@publicitas.com
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Turkey :
Reha BILGE
rbilge@medialtd.com.tr
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Italy :
Robert SCHOENMAKER
rschoenmaker@l-g-a.it
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United arab emirates :
Ivan MONTANARI
ivanmontanari@hotmail.com
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Japan :
Mayumi KAI
kai-pbi@gol.com
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United kingdom :
Amadine DUFOUR
amadine.dufour@lgalondon.co.uk
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Korea :
Jung WON SUH
sinsegi-1@sinsegimedia.info
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United states :
Laura SAITTA
lsaitta@publicitas.com
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France :
Nelly STREICHENBERGER
(International Commercial Director)
nelly.streichenberger@lagardere-active.com
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France :
Yann FLAHAULT
(Coordinator of International Editions)
yann.flahault@lagardere-active.com
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