BE FRANCE PROVES ITS SUCCESS

BE FRANCE PROVES ITS SUCCESS

Be, Lagardère Active’s first 360° global media brand launched in March 2010, confirms its success as an upscale generational multi-media brand aimed at young thirty-somethings with results in keeping with the brand’s original objectives.

At the end of May, after 11 issues, Be achieved an average French Paid Circulation of 171 521 copies (Source: OJD March-April-May 2010) surpassing their original target of on average 160 000 copies per year.

The number of advertising pages, which amounted to 203 pages in the first 11 issues, is in line with expectations and includes a diverse range of advertisers.

The website be.com attracted 455 000 unique visitors (Source: Nielsen NetRatings) and 2.5 million page views (Source Médiamétrie Estat May 2010) in April 2010. The brand-new series "Welcome to the Hive" which is broadcast every Friday night on June TV and then repeated on the be.com website, is the first series which invites you behind the scenes of a press title. Currently lasting 6 minutes, the format will change in September to a 26 minute program.

Finally, the iPhone application, which plays its role as a permanent link with the community, has enjoyed 1 million page views (Source: Google Analytics June 2010) and 23 500 downloads (Source: Editor) since its launch.

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