ELLE FRANCE

ELLE FRANCE

Lagardère Active announced record results for its high-end women's weekly magazine ELLE, with a French Paid Circulation (Publishers Declaration FPC 09) of 370 658 copies (+ 3.8%), the highest figure ever achieved in 30 years!

This consistent trend of growth is the result of a priority development strategy to increase newsstand sales, which was successfully implemented four years ago: the development of regional editions and special themes, a change to the publication date, investment in the editorial content and the manufacturing of the magazine and a price decrease.

This strategy aims to attract more 25-34 year olds, who are considered to be a key target group.

Since 2005, France Paid Circulation has increased by a total of 47 600 copies (+14.7%).

In 2009, newsstand sales increased by +9.1% and for the single period of mid-August to the end of December 2009, sales increased by +18.7% (an average increase of 25 000 copies per issue).

Despite a very difficult advertising market, ELLE also managed to increase its market share in 2009 by maintaining the price of an advertisement page and expanding its special operations, thus promoting the emergence of advertisers in an unsteady market.

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