ELLE & FERRAGAMO

ELLE & FERRAGAMO

A new advertising campaign for Spring/Summer 2010 from Salvatore Ferragamo was published in all of the 42 editions of ELLE, appearing simultaneously in 42 countries.

The whole advertising campaign was released in for March 2010, with a preview in the February 2010 editions of the 42 international ELLE Magazines.

This is the first time an advertiser decided to simultaneously advertise in ALL 42 ELLE EDITIONS. Beyond the advertising revenue this brings, it is great news which strengthens the ELLE Network and re-affirms its worldwide leadership position, as well as its position as the world’s largest fashion magazine network.

“Planning this advertising campaign in the 42 countries where ELLE is present has been a complex operation, but thanks to this campaign we are happy to be able to reach more than 20 million readers whose lifestyles make them perfect for our brand”. Michele Norsa, CEO of Salvatore Ferragamo Italia Spa.

It is the first time that such an important and symbolic brand in the luxury sector as Salvatore Ferragamo, has launched an advertising campaign simultaneously in the 42 editions of ELLE’ added Didier Quillot, CEO of Lagardère Active. “This initiative confirms the global leadership position of ELLE, in terms of market share. However, what makes us even more proud is that such a prestigious group as Ferragamo has chosen ELLE, which continues to be recognised as one of the main advertising partners in the world”.

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• By Media
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• By Creative Solution