ART&DECORATION AND MAISON&TRAVAUX

ART&DECORATION AND MAISON&TRAVAUX

2009 marked the return to growth for the two historic leaders of the Decoration press segment, with a French Paid Circulation of 238 007 copies (+2.4%, Publishers Declaration 2009) for Art&Décoration and 178 605 copies (+4.4%, Publishers Declaration 2009) forMaison&Travaux.

Art&Décoration consolidates its leadership position.
A new formula was unveiled to readers in January 2009, offering a wider range in terms of style, an updated format and brand-new sections, leaving more space for contemporary interiors.
The success of this formula has led to a dramatic increase in subscribers (+60% on average, with 50 000 subscribers at the end of December 2009), while maintaining high newsstand sales.

Maison&Travaux confirms its reach.
While the real estate market has been slow in regaining momentum, Maison&Travaux has seen its newsstand sales figures grow since the summer of 2009 and has doubled its number of subscribers. The new spring 2009 editorial format highlighted the richness and completeness of the magazine content and brought a visible touch of femininity, especially in the articles and the “Trend Ideas” pages.

Whether it is renewable energy sources, space organisation or renovation ideas, Maison&Travaux brings its expertise to each issue.

For Philippe Khyr, Editor of the Lifestyle division of Lagardère Active: "The acquisition of Art&Décoration and Maison&Travaux by Lagardère Active in 2008 has allowed us to build, around our six press brands, the most powerful Decoration press segment in France.

The suitability of our editorial approaches and the synergies implemented through dynamic marketing strategies paid off in 2009, where, in a difficult environment we have gained market share and increased our profits".

Lagardère Active also reported an excellent year for circulation for all its “Art de Vivre” titles and has increased its leadership position. This segment includes seven titles of multiple and complementary functions, with many strong and reference brands. Their circulation figures reflect their editorial quality and their success with a passionate and demanding target audience:

French Paid Circulation 2009*

Art&Décoration 238 007 copies

Maison&Travaux 178 605 copies

Le Journal de la Maison 172 452 copies

ELLE Décoration 169 267 copies

ELLE à Table 161 755 copies

Mon Jardin Ma Maison 151 954 copies

Campagne Décoration 134 237 copies

Home/Decoration

Lagardère Active titles occupy the top spots in the Home/Decoration segment with its three main brands seeing the greatest increases in circulation in 2009:

Maison&Travaux + 4.4% FPC
ELLE Décoration + 3.4% FPC
Art&Décoration + 2.4% FPC

Cuisine

ELLE à Table enjoyed its highest circulation figures since the magazine was launched in 1999.
This reinforces the overall success of the ELLE brand, whose 3 titles ELLE, ELLE Décoration and ELLE à table have all preformed very well this year:

ELLE à Table + 6% FPC
ELLE Décoration + 3.4% FPC
ELLE + 3.8% FPC (370 658 copies - highest circulation ever!)

(*) 2009 FPC French Paid Circulation OJD

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