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Presentation
Let’s be curious
ARTE the cultural European channel was born out of a partnership between France and Germany on the 30th April 1991. From its launch, ARTE’s purpose has been to be concerned with it’s surroundings. In the changing world we live in, a channel such as ARTE has to challenge intellectual, moral and artistic boundaries in order to offer different broadcasts, far from what is expected.
The channel targets an open-minded audience with a liberal outlook, keen on culture and challenged by debate. They are educated to an above-average level and earn high incomes.
Arte’s programmes are ambitious and based on three core values: Quality, Curiosity and Audacity.
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