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Presentation
Gioia is an upscale women's magazine focusing on the female world and women's daily lives : job, family, health, relationships with men…. but also accessible fashion and beauty trends.
Gioia combines information, leisure and pleasure, giving tips and advice to its readers, who are and want to be ”in the know”. Gioia’s new concept and layout starting from May 2004 gives more importance to images in order to meet women’s needs : it is very modern and innovative.
Gioia is close to woman's everyday life in:
- her behaviour, presenting real life issues
- her identity, directing her
- her everyday life, informing her
her private life, entertaining her.
FASHION
It is an entire, subtle, chic, trendy and practical fashion targeted at a dynamic and modern woman who creates her own style. Gioia’s fashion has a very original approach with alternating images of models and objects.
BEAUTY
A colorful and enjoyable presentation for the woman who wants to be content and who wants to take care of herself. It presents new beauty and make up products.
HEALTH
It deals with prevention, cures and health problems on a one to one basis and gives information to make the woman feel better about herself.
Gioia : a pleasant magazine with an attractive, modern and coloured lay out. New logo starting from May 2004, and new covers, not always with models and/or faces.
KEY FACTS
1970
Frequency:
Weekly
Circulation:
171 051 (ADS 2009)
Distribution:
Italy
439 000 (AUDIPRESS 08-1)
Men/Women Readers:
Female 90%
Socio-Demographic Profile:
25 - 34 y.o 22%
35 - 44 y.o 19%
45 - 54 y.o 16%
EMPLOYED : 44%
HIGHER EDUCATION : 50%
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