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Presentation

More than a fashion magazine, ELLE is a style magazine. It creates a link between designers and real women. ELLE not only features the latest trends and designer clothes but it also advises women on how to wear them in their everyday lives. The success of ELLE lies in its mix of styles: from designers’ clothes to high street, from luxury items to sportswear, from the latest trends to vintage style.

ELLE addresses women with a very strong and positive message: “wear it your way!” ELLE is therefore all about style, the ELLE style: daring women to play with their femininity, to feel free to create their own style and to enjoy life, or in 3 words; to be “SEXY,STYLISH,SPIRITED”. ELLE creates a very strong relationship with it’s readers by showing them how to mix styles and how to create their own look. ELLE does not dictate but provides inspiration, and introduces to new ideas.

 

KEY FACTS

Launch date:
1987

Frequency:
Monthly

Circulation:
40 255 (ABC Audit sept -nov 09)

Distribution:

Hong Kong
Total Reach:
330 000 (Nielsen Media Index (April 09))

Socio-Demographic Profile:
under 29 y.o 31%
30 - 39 y.o 33%
40 - 49 y.o 27%

Employed : 70%
HH Income : HKD 30,000 or above : 53%

Source : Nielsen April 2009- March 2010

4 color page rate:
38 000 HKD

Rates: Please contact us