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Presentation
BE: THE FIRST 360° GLOBAL MEDIA BRAND
Be is an upscale brand aimed at women in their early 30s.
It is a brand endowed with a strong personality, which is simultaneously off-the-wall, vibrant, friendly, chic, daring and pop. The brand is embodied by young women that make up its community « The Bees ». They will easily understand the brand’s core purpose: to network on be.com, voice their opinions in the pages of the magazine, express their ideas on air and on blogs and forums, star in a TV series, shop at the Be Boutique online ….
BE: THE FIRST 360° GLOBAL MEDIA BRAND
KEY FACTS
2010
Frequency:
Weekly
Circulation:
171 521 (French Paid) (OJD DSH March-May 2010)
Average age : 32 years old
57% are urban
61% co-habit as a couple
Socio-Economic Profile:
47% are from AB class households
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