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Presentation
Ana Rosa is a famous TV personality in Spain and her main ideas when launching her magazine was to make it :
Practical : Making everyday life easier,
Positive : With an optimistic point of view, helping its readers to feel better about themselves,
Personalized : Using her successful well known mass media personality.
The magazine aims to be "practical” and upbeat, with varied content, contemporary style and elegant layout. It is dedicated to women who have been reading feminine magazines all their lives and are now interested in other things than just fashion and beauty.
Ana Rosa tackles several subjects, mainly through three different sections :
Think : Articles and features, helping women in their everyday life, challenging their minds (Subjects : Work, Money, Rights, Current affairs, Psychology),
Feel : Everything related to physical well-being. The best for BODY and BEAUTY (Subjects : Health , beauty, Fashion, Love, Fitness),
Enjoy : Meeting emotional needs and getting the BEST OUT OF LIFE (Subjects : Books, Art & theatre, Cinema, Music, Decoration).
AR's launch was the most successful in Spain in the last 20 years. The magazine has been awarded many times for its exceptional launch as well as for its editorial quality.
Successful audience : 321 000 readers in 2005 versus 278 000 readers in 2004 :+15% progression.
KEY FACTS
2001
Frequency:
Monthly
Circulation:
114 784 (OJD 2009)
Distribution:
Spain
317 000 (EGM 2 AM 2010)
Men/Women Readers:
Women 91%
Socio-Demographic Profile:
AGE
25-34 Y.O 15%
35-44 Y.O 20%
45-54 Y.O 27%
AVERAGE AGE 46,9
RESIDENCE
Madrid 10%
Socio-Economic Profile:
upper 9%
upper middle 18%
middle 45%
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