Nokia

THE CLIENT'S OBJECTIVES

IMAGE
Promote the launch of NOKIA's new "L'Amour" mobile phone collection in a trendy fashion environment, portraying the phones as this season's must-have fashion accessory.
Target trendsetters and fashionistas.

OUR CONCEPT

"BACKSTAGE CATWALK"
Illustrate that the "L'Amour" mobile phone collection was created in the same way as a real fashion collection, creating a link between fashion and technlogy
+ editorial support >> competition
+ Internet support >> a "making of" video clip on elle.fr

CREATION

A 3-page advertorial in 7 editions of ELLE

COUNTRIES

France, UK, Italy, Spain, Germany, Norway, Poland

DATE

May 2006