Chopard

THE CLIENT'S OBJECTIVES

IMAGE

Place Chopard under the sptlight via an international project, using the 60th anniversary of the Cannes film festival and its 10 year partnership with Chopard as a platform to launch the campaign.

OUR CONCEPT

"STARS OF CANNES"
A series focusing on jewelry and based on the concept "in bed with my diamonds", featuring well-known stars wearing Chopard designs.

CREATION

A 13 page advertorial featuring jewelry in ELLE France, May 14th, 2007.
An 11 page advertorial adapted in 9 international editions of ELLE.

COUNTRIES

France, Germany, China, Spain, Italy, Japan, Russia, UK and the USA.

DATE

May (France) + June 2007