LAGARDÈRE PUBLICITÉ, the Ad-Sales House of Diversity

Lagardère Publicité, which was formed in 2007 through the merger of interdeco and Lagardère Active Publicité, is France’s second-largest media sales house. It now combines the entire sales forces of the press and audiovisual segments.

With near to 140 media brands of the Lagardère group and other exterior publishers, Lagardère Publicité is a major player of the French advertising market.

It proposes a very diverse media offer, and customised media solutions in order to respond better to the needs of the clients, the media agencies and the agency consultants.

It’s core activities rely on a network of 4 medias with strong reputations: press, radio, television, internet, and the knowledge of cross-media solutions.

Press

Lagardère Publicité is the first French press magazine ad-sales house with almost 80 renowned magazines such as: Elle, Télé 7 Jours, Version Fémina, Paris Match, TV Hebdo, Parents, Notre Temps, Air France Magazine….

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Radio

Lagardère Publicité is the first French radio ad-sales house with major stations on a national and local basis, covering each audience segment. Europe 1, Virgin Radio and RFM two music radio stations for both young people and adults and on a regional basis ("Les Independants" with 113 stations) and specialist radio stations, with Autoroute Info; 107.7 FM.

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Television

A rich and diversified offer composed of stations present in all forms of broadcasting: hertzian (analogical and TNT) with Arte, Gulli and Virgin 17, cable/satellite and ADSL with specialist channels: RTL9, Canal J, TiJi, Filles TV, MCM, MCM Top, MCM Pop.

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Internet

In the top 5 French internet ad-sales houses with 13.8 million unique visitors and 53.5% coverage of the internet user population. It offers over 80 thematic sites with dominant sites such as Elle.fr Infobebes.com, Europe1.fr, MCM.net, Premiere.fr, Tele7.fr, Cdiscount.com… and a dynamic which is technologically complete: Web TV, Web Radio, Video, Podcast, VOD.

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Cross Media

All the knowledge and the diversity of cross-media solutions for going beyond the traditional commercial spaces, to benefit from a globally creative and detailed response: interaction between media types, creation of tailor-made offers and contents, and the creation of campaigns which then become real events.

Through an unprecedented advertising campaign organized around the teaser Emma, je t’aime!, Lagardère Publicité successfully developed an effective cross-media offering made possible by its diverse range of brands. The campaign’s impact clearly demonstrated the strength of the range of advertising solutions available to its advertisers (6,500 customers for 180 media brands marketed).

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